Product Marketing
Insights & Growth

I take complex products and develop compelling reasons to buy, using customer research to shape positioning, pricing, product launches, and go-to-market strategy.

  • Startup agility + global brand expertise
  • 12+ years of experience
  • Math background + Berkeley MBA
Explore My Work
3.1xSales Growth
10,000Consumers Surveyed
15+Product Launches Across 3 countries

My Product Marketing Approach

Position

I find the customer truth competitors overlook to take a complex product and make it dead simple to understand, trust and buy.

Launch

I build GTM plans that align teams, channels, messaging, and sales enablement into scalable, high-impact launches.

Grow

I use testing, consumer behaviors, lifecycle strategy, funnel insights, and performance data to drive acquisition, activation, engagement, and adoption.

Small Insights
= Big Impact

I align product, sales and marketing around a clear narrative. This smooth collaboration drives increased trial and greater expansion.

Category CreationSubscription Product
+$225M Revenue Growth

Uncovered category whitespace and neglected consumer needs to help scale brand revenue from $25M to $250M+ annually.
AI PositioningAI Service
3.1x Sales Growth

Repositioned Series-B AI startup offering and rebuilt its messaging, tripling sales after a half-year period of stagnation.
MonetizationFinancial Product
+66% Average Margin Improvement

Conducted 500-person user insights study that uncovered pricing power that informed major price increase.
Product Development
4 Products co-developed

Brought differentiated products to consumers at scale by surfacing consumer insights and category trends.

Product Line ExpansionConsumer Brand
+11% CVR

Led development and launch of product extension, leading to 11% boost in conversion rate when included as DTC upsell.
GTM LaunchDisruptor Brand
3x Sales Expectations

Built PrettyLitter’s brand and product marketing orgs. Achieved bi-annual secondary placement.
Organic Storytelling
15.7B Impressions

Drove AT&T signups through campaign’s 15.7B impressions. Events and organic storytelling drove a 7% increase in brand sentiment.
Message OptimizationConsumer Brand
300% ROAS

Applied data-driven consumer insights on purchase-drivers to maximize campaign ad spend.

Customer Segementation
2x CVR

Uncovered a new consumer group that converted 2× better, but were half as likely to know the brand. Built a GTM to target.

Award-Winning Strategies

Product Marketing

From positioning and messaging to pricing and packaging, I connect what a product does with what customers actually care about.

Consumer Insights

As a consumer obssessed product marketer with a math background I dig into the data-driven AND human driven insights that can propel a product to it’s next level of growth.

Go-To-Market Strategy

I connect the dots between audience, offer, channel, and launch. I bring teams together around a plan that gets products purchased, adopted and embraced.

Product Marketing

Launch StrategyGTM
ICP Definition
PositioningMessaging

ConversionsRevenue

Go-To-Market

Channel StrategyKPIs
Cross-functional Coordination
Differentiation

Sales VelocityARPU

Consumer Insights

Scaled Consumer Surveys
User ListeningVoC
Focus GroupsClaims

Competitive Intel

Battlecards
Monitoring
Secret Shopping

Sales Enablement

Pitch DecksWin/Loss
Objection Handling
Segment Messaging

Sales CVRMonthly Sales

Price/Pack Architecture

Price TestingResearch
OffersTiersWTP
Cannibalization Analysis

MarginElasticity

Organic & Paid

A/B TestContent
Creative Optimization
SegmentationSEO/AEO

CACROASCPM

Lifecycle

OnboardingLoyalty
Email/SMSMessaging
In-AppMonetization

Open RateRevenue

Strategic Execution

Strategic Oversight
Cross-functional Work
RoadmapOKRs / Goals

RevenueAlignment

Contact

Send me a note!

christinatasci@gmail.com